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Join the ETC #OpenUpToEurope campaign



ERA is working with the European Travel Commission (ETC), the non-profit association responsible for the promotion of Europe as a travel destination, on launching a pan-European advertising and PR campaign starting at the end of May to reinforce consumer confidence and stimulate bookings for the summer period. See attached the campaign overview.

The campaign approach and methodology provide a unique platform that supports airlines thanks to economies of scale and funding from the European Union. The campaign key message and digital tactics complement any communication or marketing activities that you may be already planning for converting pent-up demand this summer season. Campaign partners receive a bespoke digital advertising plan while benefiting from significant leverage and ultimately saving in marketing costs.

ETC invites all players of the entire European travel and tourism industry to join this initiative. If you have any questions, please contact ETC Head of Marketing, Miguel Gallego at for discussing your participation.

In addition, this Friday 26 March, at 11:00am (CET) ETC is hosting an information session about the campaign. Here is the link to join: Click here to join the meeting

Let’s join efforts to restart travel and tourism across Europe this summer. #OpenUpToEurope

For more information, contact Solene Flahault: