Launch of the #OpenUpToEurope campaign on 1 June

2 June 2021: On Tuesday 1 June, ETC is launching its pan-European advertising campaign to reinforce consumer confidence and stimulate bookings for the summer period. ERA is a supporting partner of the campaign.

ERA is a supporting partner of the European Travel Commission (ETC), the non-profit association responsible for the promotion of Europe as a travel destination, on launching a pan-European advertising & PR campaign to reinforce consumer confidence and stimulate bookings for the summer period.

ETC invites all players of the entire European travel and tourism industry to support and promote this initiative.

Let’s join efforts to restart travel and tourism across Europe this summer. #OpenUpToEurope

Learn more about the initiative here